Without Checkatrade, Shared Leads, or Relying on Word of Mouth.
Most heating installation companies grow the same way they always have — waiting for referrals, chasing shared leads on Checkatrade, or burning money on Google Ads they set up themselves without a real strategy. Some hire a generic marketing agency that treats them like any other local business, uses the same tactics for every industry, and cannot speak the language of a Gas Safe engineer.
None of it is predictable. None of it is controlled. The diary fills in winter and empties in spring, and the business owner spends more time wondering where the next job is coming from than actually running their company.
BoilerBooked puts heating installation companies in control of their pipeline for the first time. Our Full Diary System generates exclusive residential and commercial installation enquiries through Google, builds your reputation as the most trusted installer in your area, and automatically converts every enquiry into a booked job — without you chasing anyone.
You wake up knowing your diary is full. Your engineers are busy. The phone rings because of a system you own, not because someone happened to recommend you. You stop surviving the quiet periods and start running a business that grows on your terms.
Built end-to-end for UK heating installation companies. Not adapted from another industry.
We fully manage your Google reputation — building your review profile, responding to every review professionally on your behalf, and positioning you as the most trusted heating installer in your local market. When a prospect finds you on Google, your reviews do the selling before you ever pick up the phone. They choose you before they have even made an enquiry. In a market where every installer looks the same, your reputation becomes the deciding factor.
We run SEO and Google Ads simultaneously to put your business at the top of search results when homeowners and commercial property managers are actively looking for a heating installation company in your area. Every enquiry that comes in is exclusive to you — no competing on a platform with fifty other installers, no shared leads, no race to the bottom on price. You get in front of the right people at the right moment, and the leads are yours alone.
Our automated follow-up system contacts every enquiry instantly via text and email, qualifies them, and books them directly into your diary — without you or your team lifting a finger. No lead goes cold. No enquiry gets missed because someone was on a job. By the time a prospect speaks to you, they are already warmed up and serious. Your diary fills itself. All you have to do is show up and close the work.
We work with one heating installation company per geographic area. When you are in, no competitor in your market gets access to the same system. Your area is locked from day one and the advantage is entirely yours. Once your territory is claimed, it is gone.
Every month you receive a full breakdown of enquiries generated, Google rankings movement, ad performance, and review growth. You always know exactly what is working, what is improving, and what your return on investment looks like. No guesswork. No vague updates. Just clear numbers.
Every Google review your business receives gets a professional, timely response written and posted on your behalf. This protects your reputation, signals to Google that your business is active, and builds trust with every prospect who reads your reviews before deciding who to call.
Every enquiry, follow-up, and booked job lives in one place — your own white-labelled CRM. Track conversations, see which leads are hot, and never lose a prospect in a text thread or notepad again. Your whole pipeline, organised and visible at a glance.
A one-time campaign sent to your past enquiries and previous customers to generate immediate installation jobs in week one. Most heating companies are sitting on months of dormant leads they have never followed up on properly. We work them. The result is booked jobs in your diary before the main system has even hit its stride. Available only to clients who commit on the sales call.
Simple promise: we deliver at least 5 qualified heating installation enquiries in your first 30 days, or you get your money back. If we fall even one enquiry short, we refund you for every one we miss.
No ambiguity. No small print. The risk sits with us, not you.
Most clients see their first enquiries within the first two weeks of launching. Google Ads delivers results from day one once the campaign is live. SEO builds over the first 60 to 90 days and compounds from there. The 30-day guarantee is in place to make sure we hit the number we committed to.
Checkatrade sends you shared leads that go to every other installer in your area at the same time. You compete on price and hope you respond fastest. BoilerBooked generates exclusive enquiries specifically for your business — and our follow-up system contacts them automatically so you never lose a job to a slow response. These are your leads, in your area, handled by your system.
None at all. We build everything, run everything, and manage everything. You give us access to your Google account and website, and we handle the rest. Your only job is to show up for the enquiries we generate and close the work.
Once you sign on, we lock your geographic area. No other heating installation company in your market gets access to the Full Diary System. Your competitive advantage is protected from day one. Areas are allocated on a first come, first served basis — once your area is taken, it is gone.
Both. The Full Diary System is built specifically for heating installation companies doing residential and commercial work. We generate enquiries across both channels and our approach is tailored to the different buyer journey for each.
Ad spend is separate from our service fee. We recommend a minimum of £50 per day — approximately £1,500 per month — to generate meaningful volume. This is your direct investment in your advertising and goes entirely to Google. Our fee covers everything else: strategy, campaign management, SEO, reputation management, and the full follow-up system.
We will put them to work. Our Database Reactivation Campaign is specifically designed to follow up on cold or dormant leads and turn them into booked jobs. Most heating companies are sitting on more opportunity than they realise.
Very little day-to-day. You will need to respond to enquiries within business hours, attend your monthly check-in call, and give us feedback in the early weeks so we can optimise the system for your specific market. Everything else is handled.
On this call, we will walk you through exactly how the Full Diary System works for heating installation companies, show you how we guarantee your results, and lock in exclusive access to your area before another installer in your market claims it.
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